Global Strategic Managment Essay Example | Topics and Well Written Essays - 6250 words

Global Strategic Managment - Essay Example The paper will also seek to analyse the key elements of the strategies taken by Kodak in order to develop the business. Global Strategic Management With the rapidity of globalisation, organisations operating in international market cannot delay till the local marketplace becomes unappealing or unbeneficial; rather they need to make proactive movements to capture the advantages of global market. Even organisations which do not operate globally, framing and applying a strategy which focuses exclusively on the local competitors and local customers, cannot assure the maintenance of strategic competitiveness in future. Shifting from local to global strategy is a challenging task and generates various difficulties. The major problem in implementing global strategy is to develop one exclusive approach which can be used throughout the international business and can keep flexibility to adjust in the local business environment (Mellahi & et. al., 2012). Drivers for Global Strategy The extent t o which a multinational company adopts the global strategy is regulated by three major aspects which are ‘macro globalising drivers’, external drivers and internal drivers. The macro globalising driver has a general influence and is not specific to particular businesses or organisations. The external globalising driver controls the internationality of an organisation, industry, or market. Ultimately, the internal drivers determine how an organisation responds with the international business environment. The combination of these drivers can be unique for every organisation (Mellahi & et. al., 2012). Macro Globalising Drivers In theory, there are two major macro globalising drivers which are globalisation and information communication... This paper approves that industry globalism is generally determined by the global marketing context. In industry globalism, the strategic performance of organisations relies on the global competitive framework inside an industry. The photographic industry is labelled as moderate level of industry globalism where there are few interdependencies between markets, consumers and dealers. This kind of industry is subjugated by several multinational organisations. This essay makes a conclusion that globalisation or localisation is a significant business decision that multinational organisations are facing nowadays in order to gain competitive advantage. Standardisation and localisation have their own benefits and importance for multinational organisations. With respect to Kodak, it had transformed its business operations through adopting digital growth strategy. Several drivers had played vital parts in the globalisation and localisation for Kodak such as technology, market, competition and cost. With the successful blending of different strategic elements such as new product development, marketing activities, acquisition, and cost control, Kodak is attempting to maintain its position in the digital photographic industry. Kodak was very slow to react to the trend of globalisation and thus was late to adopt the digital technology. The increasing trend of globalisation has made Kodak to globalise the business operations and adjust with the local business environments in order to compete with the strong competitors in the market.

BUS599 - Integrative Project, Mod 5 SLP Essay Example | Topics and Well Written Essays - 1250 words

BUS599 - Integrative Project, Mod 5 SLP - Essay Example The pricing for the other products X6 and X7 have to undergo strategic analysis and appropriate changes in order to retain and improve the company based on the remaining two products. The New Year celebration comes at the beginning of the year 2016, but we realize that the celebration experience was not valuable because the year 2015 did not end with better performance. This calls for an analysis of the performance of the last two years so as to determine the major causes of low performance and make better decisions for the future. As we compare the results for the last two Time Warps, we allocate appropriate decisions that will improve the performance for 2016. We then take the results through the analysis of Cost, Volume and Profit to determine the differences in results obtained. Simulation We begin simulation by analyzing each product separately. Based on the decision to discontinue product X5 in the year 2015, we will first have an analysis of the products X6 and X7, then a sepa rate analysis for product X5 in order to know whether to remain as discontinues or return to the market. We will have the simulation results as follows: Product X6 The X6 has existed for the last 5 years, and was discontinued for 2016 as a result of having attained market saturation point. ... Its pricing depends on parameters for high performance and cost effectiveness. It has not reached its saturation point in the market hence it is not discontinued. It proceeds to the year 2016. Year 2014 2015 2016 Price 275 250 246 Results and Decisions The simulations indicate that product X5 and X6 do not make it to the year 2016. Both of them reach saturation points and they no longer attract customers. Product X7 continues in the market in 2016 and the first time customers continue to increase. The results can be interpreted to mean that as long as there is a product whose customers depend on a single attribute, it will certainly attain a saturation point of the price and looses the power to retain customers. At the same time it fails to attract new customers as in the case of product X5 and X6. It leads the management of Clipboard Tablet Company to consider producing more of product X7 than the others. Difference in Results using CVP Analysis (Cost, Volume and Profit) The analysi s of cost, volume and profits enables a company to develop and focus on the approaches that will introduced in connection to the product pricing (Williams & Williams, 2010). It also focuses on the needs of research programs that can improve the productivity and customer satisfaction index of a company. Clipboard Tablet Company can now formulate and implement the strategies that on the basis of Cost, Volume and Profit analysis (CVP). CVP analysis will enable Clipboard Tablet Company to determine the best strategy to use in connection to the pricing of the three products. It also determines when a particular product should be discontinued depending on the contemporary ranges of tablets prices in the market (Drury, 2007). A CVP analysis is an