Additional Languages, Better Search, Chat, and A Whole Lot More - Focus

Additional Languages, Better Search, Chat, and A Whole Lot More - Focus In our continued commitment to bring you the ultimate collaborative mind mapping experience, we’re happy to announce a host of new features and additional languages! Si, nous parlons Dansk MindMeister is now supported in six languages. In addition to our existing English, German and Japanese support, we’re happy to offer Spanish, French, and Danish versions. All versions have been proofread, but if you’re a native speaker of any of these languages and find an error â€" please let us know by sending us an email. In-Map Chat While we’ve supported a Skype integration for quite some time, not everyone has, or has the ability to use Skype at all times while working on a mind map. To this end, we’ve introduced a chat feature directly within the browser window. To get started chatting with fellow collaborators, simply click on their name at the bottom of your mind map to open a chat window. Embedded Maps now with Live Update Initially debuted during the TEDxAmsterdam live mind mapping sessions, embedded maps now include the option to continuously poll MindMeister for updates. This option opens up an entirely new avenue in mind mapping, as live sessions can now be streamed to not only collaborators  but the entire world. New publish features, embed wizard You can now put your public maps in categories in the revamped Publish dialog and customize embedding options in the new Embed Wizard. Premium users can choose to hide the Share button and MindMeister logo in their embedded map. Improved Public Map Features Our public map listings have undergone a major change in the way that they are discoverable and shareable. Now searchable by both language and category, these changes should serve to improve the usefulness of the public maps directory, as well as make it far more easy to use as a reference and resource tool. Monthly Payment Option for Team Users Users of our Business and Academic Editions now have the option to pay on a monthly basis, as opposed to yearly. This now means that users will only pay for the time that they need to use our service â€" short projects, annual reviews, etc. At the same time, should Team Users opt for a yearly subscription, we’re now offering 2 months for free. Additional New Features Faster and more relevant map search â€" searching through your mind maps has now been streamlined. By default, search parameters will search through your map titles. If no matching terms are found, the MindMeister system will then search through the text of all your maps until matches are found. Better Email Notifications â€" we’ve improved a number of features within the email notifications that should allow users to more easily identify what changes have been made to what maps, and by whom. Alphabetize now with numbers â€" the Alphabetize function now sorts numbers correctly. During this festive time of year, we’d also like to take this opportunity to wish each and every one of you a very Happy Holiday Season, and we look forward to seeing you in the New Year! The MindMeister Team Additional Languages, Better Search, Chat, and A Whole Lot More - Focus In our continued commitment to bring you the ultimate collaborative mind mapping experience, we’re happy to announce a host of new features and additional languages! Si, nous parlons Dansk MindMeister is now supported in six languages. In addition to our existing English, German and Japanese support, we’re happy to offer Spanish, French, and Danish versions. All versions have been proofread, but if you’re a native speaker of any of these languages and find an error â€" please let us know by sending us an email. In-Map Chat While we’ve supported a Skype integration for quite some time, not everyone has, or has the ability to use Skype at all times while working on a mind map. To this end, we’ve introduced a chat feature directly within the browser window. To get started chatting with fellow collaborators, simply click on their name at the bottom of your mind map to open a chat window. Embedded Maps now with Live Update Initially debuted during the TEDxAmsterdam live mind mapping sessions, embedded maps now include the option to continuously poll MindMeister for updates. This option opens up an entirely new avenue in mind mapping, as live sessions can now be streamed to not only collaborators  but the entire world. New publish features, embed wizard You can now put your public maps in categories in the revamped Publish dialog and customize embedding options in the new Embed Wizard. Premium users can choose to hide the Share button and MindMeister logo in their embedded map. Improved Public Map Features Our public map listings have undergone a major change in the way that they are discoverable and shareable. Now searchable by both language and category, these changes should serve to improve the usefulness of the public maps directory, as well as make it far more easy to use as a reference and resource tool. Monthly Payment Option for Team Users Users of our Business and Academic Editions now have the option to pay on a monthly basis, as opposed to yearly. This now means that users will only pay for the time that they need to use our service â€" short projects, annual reviews, etc. At the same time, should Team Users opt for a yearly subscription, we’re now offering 2 months for free. Additional New Features Faster and more relevant map search â€" searching through your mind maps has now been streamlined. By default, search parameters will search through your map titles. If no matching terms are found, the MindMeister system will then search through the text of all your maps until matches are found. Better Email Notifications â€" we’ve improved a number of features within the email notifications that should allow users to more easily identify what changes have been made to what maps, and by whom. Alphabetize now with numbers â€" the Alphabetize function now sorts numbers correctly. During this festive time of year, we’d also like to take this opportunity to wish each and every one of you a very Happy Holiday Season, and we look forward to seeing you in the New Year! The MindMeister Team

Ethnographic Methods Utilized By Finkelstein In With No...

With No Direction Home: Homeless Youth on the Road and in the Streets is an ethnography which describes the lives of youths living on the streets of New York City. The author attempts to conduct her own research in order to dispute the false impressions that many previous researches have formed about the youths living on the street. The ethnographic method she uses aids her study of the â€Å"street kids† in acknowledging the facts behind their choice of lifestyle and their experiences while on the street. Marni Finklestein received her PhD in Anthropology from the New School of Social Research in New York City. She has also managed to organize many other studies based on drugs and substance abuse as well as sexual assaults in the streets of†¦show more content†¦Malinowski and Finklestein used similar concepts in their field study to acknowledge the depth of their study rather than using the â€Å"armchair approach† (12, 2014). Moreover the ethnographic methods used by Finklestein in approaching the youth of New York are also displayed in Kristina E. Gibson’s’ Street Kids: Homeless Youth, Outreach, and Policing New York’s Streets. Both being women researchers, their approaches were similar in wanting to seek the emotional perspective on the youth’s lives and experiences. Despite that both are women, Gibson uses a more feministic perspective in her ethnographic approach and she spends a longer duration of time in her study than Finklestein (2011, Gibson). Marni Finklestein uses methods such as interviewing and approaching the youth as a professional researcher, on the other hand, Kristina E. Gibson uses the methods of volunteering as a â€Å"street outreach†(2011, Gibson) worker. Gibson created her analysis based on the human geography, whereas Finklestein based her study on the basis of Anthropology. Although they both conducted their study by approaching the street kids of New York City, the concepts an d the reasons for their research are different. Finklestein wants to provide information, about how the youths got on the street and what their

Fetal Alcohol Syndrome Essay - 2065 Words

When a woman is pregnant it is recommended that she does not consume any alcohol. If a woman does consume alcohol during the pregnancy she can cause a disorder called Fetal Alcohol Syndrome (Rank, J.). In 1968, Fetal Alcohol Syndrome was characterized by P. Lamoine and colleagues form Nantes. They reported their findings in the French pediatric journal but unfortunately it didn’t draw to much attention. Five years later, in 1973, it was characterized again by K.L. Jones and colleagues in Seattle. Unlike the report in 1968 that wasn’t a success, this report in the British medical journal, The Lancet, triggered a great amount of reporters of Fetal Alcohol Syndrome (Perlstein, David, MD, FAAP). The disorder is characterized by brain†¦show more content†¦They also aren’t always asked to take part in a game but when they are, they are usually the last ones to be picked. â€Å"Their illness isn’t fatal, but a small part of their hearts and souls die with every rejection† (An Individual’s Place). The amount of alcohol that is safe for a mother to drink during her pregnancy hasn’t yet been determined, therefore the twenty-first century authorities say no alcohol should be consumed (Rank, J.). Alcohol is easily absorbed from the gastrointestinal tract to the blood stream and circulates to the fetus by crossing the placenta. The placental blood flow to the fetus is weakened from ethanol by constricting blood vessels. This includes hypoxia and fetal malnutrition. The fetus metabolizes the alcohol slower than an adult, causing your developing baby’s blood alcohol concentrations to be higher than those in your body. This causes problems with the ability to the fetus to receive oxygen and nourishment for normal cell development in the brain and other organs. The damage that is done to the baby depends on the gestational period, dosage, and chronicity of abuse. (Mayo Clinic Staff 3, Rank J., Feta l Alcohol Syndrome). The women that do drink when pregnant can cause problems by the amount of alcohol that they consume. For a woman to drink a large amount of alcohol at one time is more dangerous than if she were to drink little amounts several times (Rank, J.). The women, who decided to consumeShow MoreRelatedFetal Alcohol Syndrome942 Words   |  4 Pages Fetal Alcohol Syndrome According to Seaver, Fetal Alcohol Syndrome (FAS) is birth defects causing learning, and behavioral problems in individuals whose mothers drank alcohol during pregnancy. This disorder is very serious, yet it is recognized as one of the most preventable. This causes major issues, when something so serious could be prevented but is not. Fetal Alcohol Syndrome is a problem because it leaves a permanent effect on the unborn child, but some solutions could be educating women andRead MoreFetal Alcohol Syndrome1466 Words   |  6 PagesFetal Alcohol Syndrome â€Å"If women didn’t drink anymore during pregnancy, there would never be another baby born with Fetal Alcohol Syndrome or Fetal Alcohol Effect† (McCuen 33). This is a very powerful statement. It is also a very simple cure for an alarmingly high birth defect that all women have the power to stop. â€Å"Every year more than 40,000 American children are born with defects because their mother drank alcohol while pregnant â€Å" (McCuen 34). That is 1 to 3 per 1,000 live birthsRead MoreThe Disorder Of Fetal Alcohol Syndrome1018 Words   |  5 Pagesthe the disorder Fetal Alcohol Syndrome .This paper will aim to discuss what the disorder is ,it s history how it is diagnosed and the treatment and prevention of this disorder. Taking a sip a int hip Introduction :Behold, thou shalt conceive, and bear a son; and now drink no wine nor strong drink, neither eat any unclean thing(Bible-Judges 13:7).It has been known throughout history that the effects of alcohol use in pregnancyRead MoreEssay on Fetal Alcohol Syndrome1390 Words   |  6 Pageslead to many severe abnormalities in the growing fetus. More specifically, a disorder that will be explored in this essay is Fetal Alcohol Syndrome (FAS); caused by alcohol consumption during pregnancy. Since the alcohol is consumed in such a developing stage of the fetus, it can potentially cause many different complications in the unborn child. Fetal Alcohol Syndrome could easily be prevented with more awareness to the issue and its defining characteristics, how it affects the fetus during growthRead MoreFetal Alcohol Syndrome Essay1707 Words   |  7 Pagesof prenatal alcohol exposure (Lupton, 2003). This number will only continue to grow if the risk of drinking alcohol while pregnant i s not brought to the people’s attention. When the mother takes a drink of alcohol, so does the fetus, which will cause physical and behavioral problems after birth. Fetal Alcohol Syndrome (FAS) is completely preventable and irreversible. FAS awareness and prevention is important; expectant mothers need to know the background information about the syndrome, some commonRead MoreFetal Alcohol Syndrome Essay1699 Words   |  7 PagesFetal Alcohol Syndrome Fetal Alcohol Syndrome (FAS) is a condition affecting children born to women who drink heavily during pregnancy. There are three criteria used to describe the effects of prenatal alcohol exposure and to make a diagnosis of FAS. The first of these is a pattern of facial anomalies, these features include: #61558; Small eye openings #61558; Flat cheekbones #61558; Flattened groove between nose and upper lip #61558; Thin upper lip These characteristicsRead MoreFetal Alcohol Syndrome Essay1096 Words   |  5 PagesFetal Alcohol Syndrome (FAS) is a mental and physical birth defect. It occurs when a pregnant women consumes high levels of alcohol during her pregnancy. The effects of FAS can be traumatic in some cases, and in others children were slightly affected by exposure to alcohol. FAS has a wide range of effects on the fetus and infant, retarded growth, under developed facial features, slow cognitive development, and many more. The evidence of cases is overwhelming, yet in some societies it is still anRead MoreFetal Alcohol Syndrome Essay1522 Words   |  7 PagesFetal Alcohol Syndrome (FAS) is a disorder that can happen to children whose mothers drank sufficient amounts of alcohol sometime throughout their pregnancy. Fetal Alcohol Syndrome is a condition classified in a group called Fetal Alcohol Spectrum Disorders, and is the most known and severe of the group. FAS, depending on the factors such as location, population and race studied is considered one of the leading known causes of mental retardation and birth defects, with 0.2 – 1.5 out of every 1Read MoreEssay on Fetal Alcohol Syndrome2703 Words   |  11 PagesFetal Alcohol Syndrome Fetal Alcohol Syndrome (FAS) is a pattern of mental, physical, and behavioral defects that may develop in the unborn child when its mother drinks during pregnancy. These defects occur primarily during the first trimester when the teratogenic effects of the alcohol have the greatest effect on the developing organs. The symptoms associated with FAS have been observed for many centuries, but it was not until 1968 that Lemoine and his associates formally described theseRead MoreFetal Alcohol Syndrome Essay1100 Words   |  5 Pagesyou want your child to have FAS? Read on and I believe you will come to the same conclusion as I have about FAS. FAS doesn’t sound so bad, but in reality it is. FAS means Fetal Alcohol Syndrome. FAS is a combination of physical and mental defects first evident at a baby’s birth. FAS is a direct result of a woman drinking alcohol during pregnancy. These defects continue through out the child’s life. One in five hundred children are born with FAS. Your baby is at risk no matter how much liquor you

The Potential Role of Large Tour Operators for the Implementation Free Essays

Table of contents Table of figures 2 List of abbreviations 2 Introduction and purpose statement 3 The potential role of large tour operators for the implementation of sustainable supply chain management in the tourism industry Conclusion 5 Bibliography 7 1 Table of figures Fig. 1: Exemplary tourism supply chain 5 List of abbreviations NGO Non-governmental organization SC supply chain SSCM sustainable supply chain management TOI Tour Operators Initiative for Sustainable Tourism Development 2 Introduction and purpose statement With an exponentially growing population, the travel industry is expected to grow significantly in the near future. At the same time, different stakeholder groups pose a lot of pressure on this industry. We will write a custom essay sample on The Potential Role of Large Tour Operators for the Implementation or any similar topic only for you Order Now Tourist are gaining awareness of the negative impacts of mass tourism on the environment as well as socio-economically speaking. As a result the demand for „green tourismâ€Å"-solutions is increasing. Furthermore, the financial market, governments as well as NGOs increasingly exert leverage on the industry to practice more sustainable tourism by means of legislation. Moreover, an intact environment is the invaluable asset for the tourism industry, preserving it means serving the self-preservation of the tourism industry. 1 Indisputably, tourism has to transform into a more environmentally friendly and sustainable business. The implementation of environmental management systems as well as the alignment of the whole supply chain are important tools to support this transformation. In this paper I chose the tour operator stage of the supply chain as the focal point, because it acts as a link between the supply and demand side of tourism. Hereafter, I present how the structural properties of large tour operators provide them with special responsibility to promote the implementation of sustainable supply chain management (SSCM) systems in the tourism industry. The potential role of large tour operators for the implementation of sustainable supply chain management in the tourism industry Tourism, no different from other industries, is organized in supply chain (SC) structures since its products/services are composed of multiple elements as e. g. ransportation, entertainment, travel agencies and accommodation. 2 Aiming for sustainability therefore means to strive for a long-term improvement of the economic, social and environmental performance, not only of an isolated company or product but its whole SC. This concept is also known to literature as the â€Å"triple bottom line†-approach. 3 Suring and Muller define SSCM as â€Å"the management of material, information and capital flows as well as cooperation among companies along the supply chain while taking goals from all three dimensions of sustainable development, i. e. economic, environmental and social, into account which are derived from customer and stakeholder requirementsâ€Å". 4 Large tour operators resemble a key role in this constellation because they have the means to 1 2 Clarke (1997) Sigala (2008) 3 Kleindorfer, Singhal Van Wassenhove (2005) 4 Seuring Muller (2002), p. 1700 3 reverse logistics measurement mechanisms B management, transparency and stakeholder dialogue Worldwide environmental reporting of hotels, airlines, destinations, shareholdings and at every step of the value chain with a continuous improvement process ritically reviews thethe practicesidentifying the SCM tools and or importance of and induceis also highlighted in sustainable SCM influence literature for of the individual suppliers distributors information the implementation ? literature; Seuring and Muller [20] reported that insuf? cient or critical su ccess factors for implementing the former. of al. [24] identi? ed three SC tools to regulate the missing SC communication a tourism flows, Cigolini etSSCM-practices as well asnamely information dissemination and volumeisof major barrier to sustainable SCM implementation. ools, coordination and control tools, and organisation tools. which indirectly influences the economic development of the travel control tools areIt is part of Coordination and destinations. utilized to monitor and inInformation tools (e. g. online connections, automated identi? cation ? uence the decision-making process, by measuring performances systems such as barcodes and shared databases) are utilized to their transmit to act as â€Å"gatekeepers† while linkingand setting rewards basedcustomers. Knowing the suppliers to the on the achievement of certain results. A gather, analyze, functionand share data, regarding customer data, SC performance metric system, including a set end-to-end inventory status an d locations, order status, costs that it becomes obvious that tour operators may also significantly performancethe design bothof parameters that influence metrics of of the whole SC (as fully describe the the related data and performance status. Data sharing ensures that perceived by end are often bound actor of participating members will be products areuse of shared in- because supplierscustomers, and of each to this the chain), is components their able to make composed of a necessity for ensuring trustworthiness and accountability [25]. formation to help design and deliver products that ful? l customer Hence, instead of functional-cost-oriented metrics requirements more quickly and 6effectively. Visibility of position in the SC tour operators act also as nodes for that are often distribution channel. Due to their central perforachieved at the expense of another member, integrated metrics are mance metrics enables members to address production and quality communication between the different entities of required. However, research in SCM performance measurement has issues more quickly permitting more agile demand planning. The the SC, with communication being a critical factor for the successful implementation of SSCM-practices. Tourism Demand Providers of tourism infrastructure Hotels, resorts, golf courts, restaurants, museums and other tourism related suppliers such as water and power supply, road infrastructure airports etc Tour operators Travel Agents Other tourism intermediaries such as internet websites, destination organizations etc Leisure travelers Conference travelers etc Direction of money, documents, and information flows Fig. 1. Tourism supply chain. Fig. 1 Exemp lary tourism supply chain (Sigala, 2008, p. 1591) Tour operators can draw profits from promoting SSCM-practices along their SC. Since any effort made to make the own product or service more environmental friendly is perceived well among customers (at least as long that does not drive up the price), the tour operators can turn this image-improvement into a unique selling point. For instance TUI uses a self-designed environment ranking to evaluate their products. 8 This resembles a logic response to the growing public awareness of environmental impact of mass tourism and acts as an incentive for the tour operators to evaluate the environmental performance of their suppliers (e. . trough ISO 14001, EMAS or similar certification concepts). 9 Even though the majority of the large tour operators do have some kind of sustainability policies in place, the real impact on their business is so far insufficient. Tour operators often try to justify this trough a lack of demand and state that the majority of customers shops for packages of the lowest price. But the nature of tourism-products has it, that the tourists thems elves are co-producing the product, while it is being consumed, which makes them part 5 6 Tepelus (2005), Budeanu (2009) Van Wijk Persoon (2006) 7 Sigala (2008) 8 Clarke (1997) 9 Budeanu (2009) 4 of the supply chain. 10 In other words, implementing an SSCM in the tourism-industry also encompasses the education of the consumer. Tour operators are predestinated for this task, since their position in the SC allows them to exercise influence over the consumers choices. Still, this is asking a lot from operators, since the tour operating-business is a very competitive industry accompanied with relatively low profit margins of about 2% and customer-loyalty being not exactly widespread. This might well be part of the reason why a lot of tour operators pursue â€Å"green washing† without seriously engaging in long-term SSCM-changes. 11 Another one of the main issues clearly is the variety of certification schemes and the low participation of suppliers. It is doubtful that an individual label will reach a critical mass in national tourism, even though the establishment of an internationally recognized unified label could be a powerful tool: it could help to reduce consumer confusion and act as an indicator for quality for those tourists searching for green tourism services, increasing credibility. If tour operators feel compelled to search for suppliers carrying this specific label in order to meet their customers needs, also suppliers would have to comply with it in avoidance of risking their business relationship to the tour operator. This would provide the operators with a broader range of certified products to choose from. 12 In this case, it would have to be assured, that this accreditation cannot be obtained by devious means or through just an individual examination to avoid the allegation of â€Å"green washingâ€Å". Currently, most tour operators apply their own standards, tailored to their business activities. 3 This is partly due to the fact, that many certification schemes address small-scale tourism when it is really the mass tourism that needs to green the industry. Despite the fact that Europe is a forerunner in the sustainability discussion, there are hardly any regulations regarding the tour operator-business. Tour operators need to be provided with stronger incentives and effective tools to proactively enhance their own and their SC’s sustainability performance. 14 Conclusion Sustainable development in the tourism industry will take time. It requires a change of culture and governance. Tour operators are very well aware of their role and the responsibility they have in order to transform the tourism industry into a more sustainable one, acting as a hub for communication and collaboration. But since there are no generally accepted frameworks or 10 11 Sigala (2008) Van Wijk Persoon (2006) 12 Font (2002) 13 Budeanu (2009) 14 Van Wijk Persoon (2006) 5 tools, many don’t see the necessity to fully comply. The most important step to take next is therefore the establishment of well-recognized standardized metrics for sustainable performance among tour operators and suppliers to set the stage for extensive SSCMimplementation. An initiative that was created to answer this purpose is the United Nations Environment Programme named â€Å"Tour Operators Initiative for Sustainable Tourism Development† (TOI), which could not be discussed here, due to he brevity of this paper. Future research should also address to tour operator-networks respectively tourism-SCs outside Europe since SSCM-practices might be used by tour operators as a tool to raise the awareness of suppliers in the destinations. 6 Bibliography Budeanu, A. (2009). Environmental supply chain management in tourism: The case of large tour operators. Journal of Cleaner Production, 17(16), 1385-1392. Clarke, J. (1997). A Framework of Approaches to Sustainable Tourism. Journal of Sustainable Tourism, 5(3), 224-233. Font, X. (2002). Environmental certification in tourism and hospitality: progress, process and prospects, Tourism Management, 23(3), 197-205. Kleindorfer, P. R. , Singhal, K. Van Wassenhove, L. (2005). Sustainable Operations Management. Production and Operations Management, 14(4), 482–492. Seuring, S. Muller, M. (2008). From a literature review to a conceptual framework for sustainable supply chain management. Journal of Cleaner Production, 16(15), 1699– 1710. Sigala, M. (2008). A supply chain management approach for investigating the role of tour operators on sustainable tourism: the case of TUI. Journal of Cleaner Production, 16(15), 1589-1599. Tepelus, C. M. (2005). Aiming for sustainability in the tour operating business. Journal of Cleaner Production, 13(2), 99-107. Van Wijk, J. Persoon, W. (2006) A Long-haul Destination: Sustainability Reporting Among Tour Operators. European Management Journal, 24(6), 381-395. 7 How to cite The Potential Role of Large Tour Operators for the Implementation, Essay examples

Moudule reflection journal free essay sample

Critical Vehicle Systems Answer the following questions completely about maintenance and safety of your vehicle. 1. Which mechanical part or feature listed in Module 9 do you think Is most Important? 2. Why Is that particular part or feature so Important? The tires because if the pop theres no wear you can go. 3. How do you benefit from that part or feature? I benefit from this part by transportation from place to place. Module 10: Sharing the Road with OthersStops and Starts: Reflect on Module 10 and the entire course. Look back at your journal entries. Explain the following completely. Being the Driver: Stops: using the information learned in this course, explain three things you will not do when driving. 1 . Never use drugs or alcohol 2. Never text or call 3. Dont speed Explain why you will not do these things when driving. 1 . The reason why I will not do all of these things is because if I do bad things can happen such as collision with other vehicles or being seriously injured. We will write a custom essay sample on Moudule reflection journal or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Starts: Using the information learned in this course, explain three things you will do when driving. 1 . Wear a seat belt 2. Obey traffic lights 3. Obey signs Explain why you will do these particular things when driving. 1 . So I can be safe and not end up seriously hurt or injured Riding as a Passenger: Explain one thing you will stop doing as a passenger. 1 . Dialect the driver. Explain one thing you will start doing as a passenger. 1 warn he/she for pedestrians crossing or anything they may not see because two dead are better than one. Doodle 9 and 10 reflection journal By colloidal vehicle. 1. Which mechanical part or feature listed in Module 9 do you think is most important? 2. Why is that particular part or feature so important? I benefit from this part by transportation from place to place. Stops: Using the information learned in this course, explain three things you will not 1 . Distract the driver.

State Farm Advertising Analysis Essays

State Farm Advertising Analysis Essays State Farm Advertising Analysis Paper State Farm Advertising Analysis Paper Today, advertising is as much a part of our lives as breathing. Whether we’re driving, listening to the radio, or watching T. V we are constantly being bombarded by thousands of companies telling us why we should buy their products or services. Some advertisements prove to be effective, while others can be easily dismissed. One very popular industry in advertisement is auto insurance. Every year companies like Geico, State Farm, and All State invest millions of dollars, hoping to convince audiences that their service is better than their competitors. Because auto insurance is a requirement for every single individual who owns a vehicle it is a very competitive market where various ad campaigns can be found. State Farm stands out amongst these companies with their creative incorporations of Aristotles rhetorical techniques to capture their audience and deliver their message of reliable service. Among the many ad campaigns created by the company one of the most memorable is their â€Å"magic jingle† campaign. The commercials feature customers in various inconvenient scenarios where an insurance agent may be needed. The customers then proceed to sing the â€Å"magic jingle† (like a good neighbor State Farm is there†¦) and an insurance agent will magically appear to help resolve their issue, along with other ridiculous requests. While the granting of these ridiculous requests make the ads humorous; therefore, memorable, they emphasize what the company feels is their advantage over their competitors: immediate and excellent service. In one of these commercials, two young men are sitting in their car in what appears to be the middle of nowhere, eating burgers when they are suddenly attacked by a herd of buffalo. In desperation, the passenger asks his friend to do the jingle and after doing so an agent appears in the car and proceeds to say: â€Å"like a good neighbor State Farm is there†¦In my office! † Immediately the three men are zapped into the man’s office and there are sighs of relief. The ad is directed towards young men, a clever move, because young men are often the ones who find themselves in desperate situations while driving. The immediate response from singing the jingle which made the agent appear followed by his immediate action to lead the young men to safety emphasizes State Farm’s motto of immediate and excellent service. The humor used in delivering this message introduces the use of pathos, or emotion, which help in making it memorable. Pathos is also reinforced with the sighs of relief released by the young men; emphasizing the fact that with State Farm’s reliability you can count on being stress free. The concept of ethos, or image is also present in the commercial with the professional attire on the agent as well as the professional setting when they are zapped into his office. The well put together, professional setting, with employees to match increases the companys credibility. While the scenario is unlikely and there are clear fictional aspects to the commercial, the use of pathos in the humor and relief makes it very memorable and the point is very clearly put across: if you ever find yourself in a desperate situation, you can count on your State Farm agent to get it resolved. Another â€Å"magic jingle† commercial that helps emphasize the company’s great service features a young woman, along with two of her friends who finds the side of her car completely scratched. Unlike the instance with the buffalo, the woman remains completely calm and recites the magic jingle. An agent suddenly appears and once her friends see that reciting the jingle can make anything appear, they too recite it and make the perfect man appear on top of the car. As in the previous example, the commercial emphasizes State Farm’s reliability. This time however, there is no desperation because the young woman is so certain that her agent will get things resolved. Just like the previous commercial, the ad uses pathos to convince their audience, assuring them that State Farm will allow them to be stress free. The granting of the friends wishes for the perfect man helps to reinforce the aspect of great service because it represents the company’s ability to go above and beyond for their customers. Again, pathos is presented through humor, making the ad memorable and reinforcing the company’s point: when you have State Farm there is no need for desperation because they have you covered. Ethos is also once again reinforced through the agents professional attire, creating an ethical image for the company. The next memorable ad in the campaign takes a different twist, because rather than promoting auto insurance, it promotes home insurance. In this scenario, a group of young men are sitting at home when a baseball suddenly breaks through the homeowner’s window. As his friends begin to freak out, the homeowner maintains the same relaxed attitude as the female from the previous example and recites the magic jingle. Seeing his friends in shock as an agent magically appears he encourages them to recite the jingle and make a request, which they follow by asking for a sandwich, a pretty girl, and a hot tub. Once again, pathos is used with the ridiculous requests show the company’s willingness to go above and beyond for their customers. The owner’s relaxed attitude show’s that State Farm customers are at ease because they know they can trust their agent to get things done. This ad also helps to show that the company has various types of insurance to offer and that they are all as reliable as their auto insurance. Overall, State Farm’s magic jingle campaign is successful because not only do its use of humor and repetitive use of the jingle make it memorable, but they also find clever ways to remind viewers of the company’s reliability. This successfully incorporates the use of pathos, making it easy to convince viewers that if they join the company they will feel just as relaxed as the people in their commercial. They also touch upon ethos with the presentation of their agents who are always in professional attire. This reminds viewers that despite the goofy nature of their advertisements they are still a serious and professional company. The campaign also successfully incorporates the various services the company has to offer and the fact that they are just as reliable and professional as the auto insurance.

Hitler Youth and the Indoctrination of German Children

Hitler Youth and the Indoctrination of German Children Education came under heavy control in Nazi Germany. Adolf Hitler believed the youth of Germany could be totally indoctrinated to support the Volk- a nation made up of the most superior of the human races- and the Reich, and the system would never face an internal challenge to Hitlers power again. This mass brainwashing was to be achieved in two ways: the transformation of the school curriculum, and the creation of bodies like the Hitler Youth. The Nazi Curriculum The Reich Ministry of Education, Culture and Science took control of the education system in 1934, and while it didn’t change the structure it inherited, it did major surgery on the staff. Jews were sacked en mass (and by 1938 Jewish children were barred from schools), teachers with rival political views were sidelined, and women were encouraged to start producing children rather than teach them. Of those who remained, anyone who didn’t seem dedicated enough to the Nazi cause was retrained in Nazi ideas. This process was aided by the creation of the National Socialist Teachers League, with affiliation basically required in order to retain a job, as evidenced by a 97% membership rate in 1937. Grades suffered. Once the teaching staff was organized, so was what they taught. There were two main thrusts of the new teaching: To prepare the population to better fight and breed, physical education was given much more time in schools. To better prepare children to support the state, Nazi ideology was given to them in the form of an exaggerated German history and literature, outright lies in science, and German language and culture to form the Volk. Hitlers Mein Kampf was heavily studied, and children gave Nazi salutes to their teachers as a show of allegiance. Boys of notional ability, but more importantly the right racial makeup, could be earmarked for future leadership roles by being sent to specially created elite schools. Some schools that selected pupils based solely on racial criteria ended up with students too intellectually limited for the program or rule. The  Hitler Youth The most infamous of these programs was Hitler Youth. The Hitler Jugend had been created long before the Nazis had taken power, but had seen only a tiny membership. Once the Nazis began to coordinate children’s passage, its membership rose dramatically to include millions. By 1939, membership was compulsory for all children of the right age. There were, in fact, several organizations under this umbrella: The German Young People, which covered boys aged 10–14, and the Hitler Youth itself from 14–18. Girls were taken into the League of Young Girls from 10–14, and the League of German Girls from 14–18. There was also the Little Fellows for children aged 6–10. Even those children wore uniforms and swastika armbands. The treatment of boys and girls was quite different: While both sexes were drilled in Nazi ideology and physical fitness, the boys would perform military tasks like rifle training, while the girls would be groomed for a domestic life or nursing soldiers and surviving air raids. Some people loved the organization and found opportunities they would not have had elsewhere because of their wealth and class, enjoying camping, outdoor activities and socializing. Others were alienated by the increasingly military side of a body designed solely to prepare children for unbending obedience. Hitler’s anti-intellectualism was partly balanced by the number of leading Nazis with a university education. Nonetheless, those going on to undergraduate work more than halved and the quality of graduates fell. However, the Nazis were forced into backtracking when the economy improved and workers were in demand. When it became apparent women with technical skills would be valuable, the numbers of women in higher education, having fallen, rose sharply. The Hitler Youth is one of the most evocative Nazi organizations, visibly and effectively representing a regime that wanted to remake the whole of German society into a brutal, cold, quasi-medieval new world- and it was willing to start by brainwashing children. Given how the young are viewed in society and the general desire to protect, seeing ranks of uniformed children saluting remains chilling. That the children had to fight, in the failing stages of the war, is one of the many tragedies of the Nazi regime.